Advertising plays a vital role in the success of a company. Properly using advertisements would let the potential customers of the company that they exist and what they can offer them. In the past, the most common forms of advertisement come in print form. This is still used today because it is cheap and easy to implement. However, there is one other media that is said to be better than the rest, the television.

A brief history of television advertising shows that in July 1, 1941, before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies, the New York based television station known as WNBT played the first ever on air television advertisement. The company known as Bulova paid the station nine dollars in order to give their company a ten second spot before the game. The spot saw a clock face with a superimposed map of the United States. A voice over followed this saying “America runs on Bulova time”. After this segment, competition between companies was raised to a whole new level. This was the start of a whole new era in the advertising industry and marketing as a whole with the different companies trying to bring about the most captivating commercial they can.

As the years go by, television has become the most popular media to advertise products and services in. At the same time, it has slowly developed to what it is now which is the most expensive media to advertise in because of its efficiency in bringing the message of the company across to their customers.