Companies and manufacturers who offer products, service or both all aim to profit from what they offer, however in order to do so, their customers or potential buyers should first know that they exist. Without that in mind, the possibility of success, or anyone buying their product or service for that matter, is very slim. This is where the importance of marketing and advertising comes in.

Any company needs to advertise their products and service. In order for this to succeed in selling what they have, the first step they should take is to research their potential clients. The common questions regarding these are, “do consumers need this product or service?”, “can they afford it?” and “is it accessible to them?” The next step to determine is how to bring the message to the potential consumers which would be interesting enough for them to try the product or service. The third, and usual hardest step to take is to choose which media to use for their advertising campaign.

There are currently four media available to advertise in, print media, internet media, radio media and television media. Print and internet media are currently the cheapest ways to advertise but the most effective is still television media. It can deliver the message the company intends clearly. This however, can be very expensive.

Overall, in order for advertising to succeed, researching first is crucial. Knowledge is power and the same goes with advertising. They should know how and where exactly to implement their commercials to be successful.